What is PR?

Many people do not know what PR means, and they are confused with the difference between PR and advertising. According to Bob Pickard, PR is telling your story to all the people who need to hear that story. Also, he mentioned the difference between PR and Advertising.

There is distinctive points between two of them even though those are parts of marketing mix.

Advertising has controlled time and space, and people know where advertisement comes out and how they appear on newspaper. Also, they have skepticism about Advertising cause they know that they pay for it. But, PR is an editorial media coverage based on journalistic sources.

What I think about the definition of PR is building a relationship between an organization and audience through interactive communication. It includes advertising and even all kinds of marketing.

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The best communication skill

Alex and I had a late dinner together at Pinecrest yesterday. He has been trying to get a job since he got a master's degree in Taxation at Golden Gate University this year, but has spent hard time as U.S. economy fell down. He started talking to me about the interview, and he said that all of the partners at accounting firms have great communication skills. He told me that they looked very confident and strong when they talked him about their firms.

Is it true that people who always speak confidently have good communication skills?

When I majored in Interpretation and Translation in undergrad, I learned SMCRE communication model. It consists of the sender, the message, the channel, and the receiver. To begin, a sender gives a receiver a message through a channel. Next, the receiver interprets the message, and then shows effect to the sender.

For effective communication result, the message should be perfectly delivered to a receiver. That means a sender always think of receiver's understanding while sending the message.

For instance, people mostly believe a politician has a good communication skill cause the profession is familiar with debate. If the politician stays his/her own communication style and talks to a child who attend a kindergarten, there is no doubt that the child understand nothing. What if the politician talks to a farmer or a doctor?

We always need to concern about the audience. A person with good communication skill knows how to be flexible in a different situation with different audience.

What is a blog?

According to Wikipedia, a blog is a type of website or a part of website which is usually maintained by individual with regular entries of commentary, descriptions of event, or other material such as graphics or video.

In terms of this definiton, let me compare The Huffington Post and The New York Times. I believe The Huffington Post is an aggregated blog. It consists of a lot of posts uploaded by people with various professions such as filmmakers, professors, news coordinators, etc. They post stories in their interest fields and share their opinions with readers.

However, The New York Times and The Wall Street Journal are the websites of those two newspaper companies. These two "websites" were not established for internet users, but for their online readers. They offer their readers another distribution platform. The main content on these two websites is mostly same as the one in print version. They are also managed by the companies, and most of the posts are news articles of fact-based reporting written by a reporters or editors. So, I would like to conclude that two websites are just web-pages of a newspaper company rather than blogs.

Opening this blog

I recognize that we all have a story to tell. I would love to share a story about media and communication. My object is to learn how to achieve a goal through effective communication strategy while having interactive conversation with you.