Many people do not know what PR means, and they are confused with the difference between PR and advertising. According to Bob Pickard, PR is telling your story to all the people who need to hear that story. Also, he mentioned the difference between PR and Advertising.
There is distinctive points between two of them even though those are parts of marketing mix.
Advertising has controlled time and space, and people know where advertisement comes out and how they appear on newspaper. Also, they have skepticism about Advertising cause they know that they pay for it. But, PR is an editorial media coverage based on journalistic sources.
What I think about the definition of PR is building a relationship between an organization and audience through interactive communication. It includes advertising and even all kinds of marketing.
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